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Online Marketing
Deans Computer Services Plc have been supplying customers with reliable IT services, IT support, Web Design, and Telecoms solutions for many years. With a dedicated team of skilled staff in Telecoms, Web, E- Commerce and Marketing solutions that complement our own IT & Accountancy skills, DCS are leading the field in both I.T and integrated telecom solutions. |
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Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO as it is more commonly refered to, is the process of optimising a website in order to ensure that it ranks highly within the Search Engine Results Pages (SERP's) for a given search term or phrase.
In the early days of search engines it was simply a matter of placing keywords and phrases throughout the pages of your website and this would ensure you rank highly. However, with billions of web pages now online, good SEO has become somewhat of an art with certain tried and tested techniques that get results. Although keywords and phrases are still important, it is no longer simply a matter of including keywords and phrases within your textual content, and doing so disproportionately is often frowned upon. |
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PPC Management
Pay per click campaign management can take a lot of time due to the keyword research required. Effective PPC management also requires that you actively manage your keyword bidding as well and producing high position adverts. As a result, it's generally more productive to hire a PPC management expert to handle pay per click campaigns. |
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- Reasons for PPC management
- PPC managers know how to research the best keywords for your campaigns.
- PPC managers actively manage your keyword bids making sure that you never spend too much in order to achieve the best ROI.
- PPC managers can help work with your SEO consultants to reduce your cost per click.
- PPC managers can manage multiple keyword variations with multiple adverts.
- PPC managers can track conversion rates on individual keywords so they can calculate the most cost effective strategy.
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Email Marketing Consultants
Email marketing is a highly powerful, low cost form of online marketing. Used in conjunction with a website, it can become a highly effective tool within your marketing mix, offering measurable return on investment (ROI) at relatively low cost. We can provide reports that inform you to who has opened your emails, what links they clicked on, and what your conversion and sales rates are.
Intramation design their email shots to be eye catching with a high degree of conversion rates. The emails are designed to be read by multiple email applications and different configurations. |
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